A complete guide to online shopping in Serbia: local marketplaces, international stores, customs duties, delivery services, and payment methods.
The information in this guide may be incomplete or outdated. Laws and regulations in Serbia may change. Before making important decisions, be sure to consult official sources or professionals.
Overview of Online Shopping in Serbia
Online shopping in Serbia has grown significantly in recent years and is becoming increasingly convenient. Local marketplaces offer a wide variety of products, and many international stores ship directly to Serbia. This guide covers everything you need to know to shop online comfortably.
Popular Serbian Marketplaces
Serbia has several major online platforms where you can buy almost anything:
KupujemProdajem — the largest classifieds platform in Serbia, similar to Craigslist or Gumtree. People buy and sell both new and used items here: electronics, furniture, clothing, and cars. Website: kupujemprodajem.com
Limundo — a Serbian auction and marketplace similar to eBay. It is a good place to find rare or collectible items. Website: limundo.com
ePoNuda — a price comparison aggregator that lets you compare product prices across various Serbian online stores. Website: eponuda.com
Electronics and Appliance Stores
For electronics and home appliances, Serbia has well-established retail chains with online ordering and delivery:
Gigatron — one of the largest electronics retailers in Serbia. They carry a wide selection of laptops, phones, TVs, and accessories. Website: gigatron.rs
Tehnomanija — a major chain offering home appliances, electronics, and household goods. They frequently run promotions and sales. Website: tehnomanija.rs
Both stores offer warranties, product returns, and various payment options including installment plans.
International Shopping
Many people in Serbia order products from abroad. The most popular platforms include:
AliExpress — a vast selection of products from China at low prices. Delivery to Serbia typically takes 2 to 6 weeks. Website: aliexpress.com
Amazon DE (Germany) — the closest major Amazon marketplace to Serbia. Many sellers ship to Serbia, with delivery usually taking 5 to 10 business days.
When ordering from abroad, always factor in customs duties and delivery times.
Customs Duties and Limits
When receiving packages from outside the EU, the following rules apply:
Packages valued under 50 EUR — exempt from customs duties
Packages valued between 50 and 300 EUR — subject to customs duty (typically 10–20% depending on the product category) and 20% VAT (PDV)
Packages valued over 300 EUR — require full customs clearance with a declaration
To collect a package from customs, you may need your passport and proof of payment (an order screenshot or bank statement). Customs processing usually takes 3 to 7 business days.
Delivery Services
Several delivery services operate in Serbia:
Posta Srbije (Post of Serbia) — the state postal service that handles standard and international parcels. It is the most affordable option, though sometimes slower than private couriers.
D Express — a popular private courier service with fast delivery across Serbia. Most local online stores partner with D Express for shipping.
BEX (Beograd Express) — another reliable courier company with good coverage throughout Serbia.
Delivery within Belgrade usually takes 1 day, while shipping across Serbia takes 1 to 3 business days. Delivery costs typically range from 200 to 500 dinars.
Payment Methods
There are several ways to pay for online purchases in Serbia:
Pouzecem (cash on delivery) — the most popular method. You pay for the product in cash when the courier delivers it. This is convenient and safe, especially when buying from KupujemProdajem.
Bank card — online payment via Visa or Mastercard. Major stores support secure payments through 3D Secure.
Bank transfer (uplatnica) — some sellers accept direct bank transfers.
Installment plans (rate) — large retail chains offer interest-free installment plans when paying with certain cards.
Useful Tips
Always check the seller's rating on KupujemProdajem and Limundo before making a purchase
When buying from AliExpress, choose sellers with high ratings and a large number of reviews
Keep your receipts and order confirmations — you will need them for warranties and potential returns
For expensive international purchases, calculate the total cost including customs duties in advance
When paying by cash on delivery, prepare the exact amount in cash — couriers may not always have change
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